Brand Consulting

As a leading voice within the drinks industry,  Elixir Group has the expertise to assist in the development of any brand looking to make an impact and infiltrate the service industry through a variety of possibilities.  

Design  

Cocktails can be designed and styled to: 

• Highlight key brand features
• Target different sectors of the market (trade or consumer)
• Incorporate marketing initiatives
• Broaden flavour profile
• Be placed within any media outlet

Training  

• Sessions tailor-made  to focus on key  sales points of the brand
• Targeted to a diverse knowledge base of staff
• Advisement on key venues to target for optimum leverage
• Availabilty of incorporating mixology, history, tasting notes and brand specifics 
• Sessions may be altered to target internal training 
• Brand research conducted and collateral developed

Events

• Overall design concept and adaptaion 
• Employment of professional & brand savvy staff
• Provide appropriate equipment 
• Location management
• Database of key attendees to maximize event impact

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