The Elixir Boys

Elixir group was formed in 2005 by good friends Ben Davidson and Manuel Terron.  Both are well credentialed cocktail bar professionals with over 40 years combined experience in the drinks service industry with several continents covered between them.  They decided it was time to combine forces in order to deliver the ‘world’s best’ quality bar consulting, training and design to fill the specific needs of premium brands and service establishments, globally.  The timing seemed perfect and the Elixir Group quickly developed a strong reputation in the liquor industry and is now regarded as one of the top drinks consultancy companies operating in Australia today.  The service they provide is directed on a very personal basis where they cater to each and every job according to the specific needs of the brand, company or individual.

Manuel Terron

After more than 20 years involved in the hospitality industry and having experienced many facets of the liquor business, Manuel Terron is considered an authority and leading voice of Australian bartending. He has written countless articles about the history, production and use of many spirituous products in cocktails for the benefit of barmen and public alike.  Widely travelled he lived between Barcelona and New York City for over 10 years as both bartender and actor, then around the world in 2005 as host of the highly popular "Mixing With The Best", the world's first show about cocktail culture. 

Manuel currently keeps busy developing his new show "Cocktail Diaries" while also creating and executing the training program in Australia for Southtrade International as National Training Manager.  He has recently been appointed Global Brand Ambassador for Green Fairy, Djabel and Koruna enlightening bartenders on the mysteries of Czech Absinth

Ben Davidson  

Ben Davidson, is one of Australia’s most accomplished and respected bartenders.  With nearly 20 years experience behind the bar and a string of awards, he has developed a reputation of being one of the most knowledgeable drinks professionals in the liquor industry today.  He is the Spirit Brands Ambassador for Pernod Ricard Australia, representing the luxury spirit brands in the SIGNÉ portfolio.  He delivers the company’s on-premise training and education programme called The Knowledge.